ABOUT

CCSB needed to see more people engaging with Diet Coke at lunchtime.

We pushed some positive language into their trademark Diet Coke logo to make the connection then we pushed the bottle into some simple, memorable lunchtime scenarios.

Do Lunch was born. Then we scattered it profusely through our targets day to ensure maximum touchpoints before they went for lunch.

Boom. Used tactically, we saw significant uplift wherever it appeared.