About me

I love technology that's easy to use, that really enhances my experience. I feel the same about marketing. I think there is real mastery in building a prospect or customer experience that is easy. Easy to access, easy to navigate and easy to understand.

I'm a marketer, passionate about developing marketing strategies and creating campaigns that really focus on the audience. I enjoy crafting targeted messages to help the reader visualise the value that a product or service can give them and I've got plenty of experience in building integrated marketing campaigns combining digital channels, PR and events, underpinned by great content.

In recent years, I've led teams through periods of significant change and acquisition at SaaS technology organisations. I've worked closely with sales, product and services teams to develop multi-national go-to-market strategies centred around demand generation and pipeline build, customer success, retention and upsell, brand development and thought leadership.

I'm an advocate of an agile approach to marketing, data driven, bringing ideas to market quickly, testing, learning and adapting.

SPECIALITIES:

Marketing Strategy and Planning | Demand Generation | Marketing Automation | Digital Marketing | Social Media | Marketing Communications | Website Management | Search Engine Optimisation (SEO) | Stakeholder Management | Sales & Partner Enablement | Event Planning & Management | Account Based Marketing (ABM) | Customer Marketing | Product Marketing | Market Analysis | Strategic Segmentation and Persona Development