ABOUT

Northgate Lighting has been supplying into the electrical wholesale market for over 12 years. They offer a personal service and give expert advice across a vast range of products, all sourced from leading global manufacturers with over 9000 stock lines.

They are one of the leading suppliers of LED lamps, fittings, lighting spares, emergency lighting products, as well as a comprehensive range of conventional and traditional lamps.

Concept
Creative 23 were asked by Northgate Lighting to give them a brand refresh using their legacy colours black and yellow and to create assets that would be used across the business. We wanted to give them a Woodmark to convey light and dark, a fast-moving company that had the power to deliver which became their strapline.

Execution
As with all branding exercises, there were a number of opinions of the right way to go but we worked hard to understand the business and the end result was one that everyone was delighted with.

Results
After successfully designing and delivering the full company brand refresh, we are pleased to be still working with Northgate on an ongoing basis to this day. Northgate Lighting's brand presence is growing daily as the go-to lighting wholesale supplier.