Emmanuel Upputuru Chief Creative Officer

ABOUT

500,000+ deafblind people in India have no way to communicate other than using hand-signing and Braille – which many people don’t understand. Samsung Good Vibes is a new form of smartphone communication that has two interfaces: one regular, and the other for the deafblind. It translates voice and text messages into Morse Code vibrations, and vice versa. Supported by a robust digital campaign and nationwide training workshops, the app has 20,812+ downloads. It’s now bringing inclusivity to over 500,000 people who have been disregarded by modern social media technologies.

MADEIT CREDITS

  • SamsungClient
  • Aditya PareAccount Services
  • Arbind ChakrabortyAccount Services
  • Arbind ChakrabortyAccount Services
  • Byung Gon ParkDirector
  • Cheil IndiaAgency
  • Han Sol JangFilm Producer
  • Lisa Myungsook HanChief Marketing Officer
  • Myungsook SongChief Marketing Officer
  • Nishith SidanaCreative Supervisor
  • Nishith SidanaCreative Supervisor
  • Sung Joo KimFilm Director
  • Sung Joo KimFilm Director
  • Sung Joo KimFilm Director
  • Sung Joo KimFilm Director
  • Trivikram ThakoreCorporate Vice President, Business Group Marketi
  • Vinod SivanGroup Creative Director
  • Vinod SivanGroup Creative Director
  • * Emmanuel UpputuruChief Creative Officer
  • * Cannes Lions Winners 2021
Project featured: on 1st October 2021

Now, Words Aren't Just Heard, But Felt.

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