About me

For the last 20 years Jenny has been building brands and solving big business problems with creativity. From developing and crafting traditional through-the-line advertising campaigns to executing highly targeted social media and digital campaigns, she creates work that matters, work that changes behaviour, affects culture, and transforms the fortunes of businesses.

Merging creativity with a focus on utility has been key to her success. Her experience spans a broad range of blue-chip clients including Coca-Cola, Huggies, KFC, Volkswagen, Westpac, McDonalds, Telstra and more.

Throughout her career, Jenny has been awarded at major local, regional, and global shows including Cannes, The Effies, the IPA Effectiveness Awards, The One Show, Spikes Asia, New York Festivals, the Global Awards, AWARD Australia, The Mumbrella Awards and ADMA.

In 2020, Jenny spearheaded a nation-wide data visualisation experiment called Changing The Face to help the Australian advertising industry create a more diverse workforce that received overwhelming support from industry leaders and press. She was also instrumental in launching Coca-Cola Australia's biggest packaging transformation ever, making Australia the first country in the world where all Coca-Cola bottles 600ml and below will be made entirely from 100% recycled plastic on an ongoing basis - directly contributing to the Sustainable Development Goal of Responsible Consumption and Production.

Jenny cares passionately about the brands she works on, the people she works with and the industry she works in. She believes that leadership isn't just about leading, but that it's also about making positive change. Always looking for ways to give back, Jenny is an active mentor to other women in the industry and has taught as the principal creative instructor at the Miami Ad School Strategic Bootcamp for the last three years.

Skills

Advertising, Copywriting, Creative Direction

Sector Experience

Advertising, Creative Services

Awards

Cannes Lions - Shortlist, Cannes Lions - Silver, Effie\'s - Gold, IPA Effectiveness Award - Bronze, One Show - Bronze Pencil

Recommendations
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Currently No Recommendations
Achievements
2023 TOP 100 Creative LeadersCreative Leader of the Year Annual 2021 JudgeAdvertising: TV
Contributor:

Jenny Mak has been a Contributor since 25th November 2015.

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Tagged Job Titles
Contract
Perm, Freelance, Temp-Perm, Part time, Remote
Location
Sydney, Australia
Skill Level
Junior, Middleweight, Senior, Director
Languages
English
Creativepool member since 10 September 2020