ABOUT
In honour of the Future Forward spirit that ProvidusBank embodies, the client tasked us with developing a coffee table book that could encapsulate the essence of their core values and inspire people to change the world around them for the better, in their own way. We called it ‘Pioneering Spirit’.
A snapshot of history, profiling people who, despite naysayers and obstacles, chose to not only walk the road less travelled, but blazed a new path to glory. Not out of a need for fame, selfish ambition, greed or even success,but because every single fibre in their being was designed to inspire the world with something new. Deola Sagoe, C & R Eames, Bennet Omalu, Coco Chanel, Chuck Taylor and Theodor Seuss Geisel, along with 44 others, grace the pages with extraordinary design and enlightening stories.
AWARDS
Loeries - Silver
MADEIT CREDITS
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Maciek Michalski D4C75Design Director / Founding Partner