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Pathida Akkarajindanon
Deputy Executive Creative Director
ABOUT
"The coming of the Metaverse has been a hot topic for younger generations across the globe, so when First Choice challenged Leo Burnett Thailand to promote its credit cards to a young and blockchain-savvy audience, the answer was obvious: why not shoot the commercial entirely in the Metaverse?
Enter Mario and Pattie, who star in the latest First Choice commercial, ‘Metaverrrrrr’ – a parody of making the world’s first metaverse commercial. Constantly interrupted by the First Choice marketing team – and their increasingly demanding suggestions – Mario and Pattie’s avatars are in fact popular Thai presenters who agreed to make their debut in the Metaverse to promote First Choice credit cards."
AWARDS
Cannes Lions
MADEIT CREDITS
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Krungsri First ChoiceClient
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Ariyawat JuntaratipExecutive Creative Director -
FACTORY01 BangkokProduction Company -
Kittinat PrasomsapCopywriter -
Mattanee UajarernsupAssistant Director -
Mellow Tunes Company LimitedSound Production -
Natdanai NaksuwanDirector of Photography (DOP) -
One Cool ProductionPost Production -
Praewpakorn ChumsainaayudhayaStrategic Planner -
Rungrudee ChinpratanAgency Producer -
Rungtawan NanthasaenProduction Company Producer -
Sarita VirunechaveeArt Director -
Sippanart OlarnsaritkulEditor -
Surapen Yosravikul SaitoStrategic Planner -
Wityawat LakamAssistant Director -
Sompat TrisadikunChief Creative Officer -
The Leo Burnett Group ThailandAdvertising Agency -
Rathawan SukanakeAMD -
Pathida AkkarajindanonCreative Director -
Pattra KetsamathiAccount director -
Naphat ChiangratAE -
Sarut YungcharoenCreative Director -
Un, Wuthisak AnarnkapornFilm Director -
Cannes Lions Winners 2022