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Brexit’s coming. The end of the world is nigh. British business will go to pot. So now’s a pretty good time for HSBC to remind Britain and its businesses that staying open to the world and all its opportunities is the best way to stay, well, open.

Richard Ayoade delivers it in his own inimitable way, in the third in a series of tv ads featuring him. The campaign is fully integrated and features TV, print, digital and ambient.

Directed by Adam Gunser at Darling.

Photography by George Logan.