ABOUT

The client: INCUCAI / SONY MUSIC

The challenge: How can we achieve young people to sign up as donors?

The inspiration: When Dantes Spinetta launch a videoclip everyone wants to see it. What if we use that in order to put them in the shoes of someone who needs a cornea transplant.

The idea: Through your eyes, an interactive video that can only be seen while pointing at someone else's eyes, with your smartphone. If you don´t do it , you can´t watch it.

The growth: Along with the video launch, we generate exclusive pieces for cinema, radio, Spotify and live events. Around 140,000 people lived through the experience, generating more than 4000 new donors.