Publicis Groupe Romania Bucharest

ABOUT

Background
Carol of the Bells has been bringing Christmas mood for more than 100 years. But you may not know that this song came from Ukraine. It is based on a traditional Ukrainian folk song arranged by Ukrainian composer Mykola Leontovych in 1914.
Idea
We turned this famous Xmas carol into a donation platform using Shazam, to help Ukrainian children suffering from war. Carol of the Bells was transformed into Carol for Charity.
Mechanic
The new version of the song told stories of children affected by war. And asked to Shazam it. People listen to the song and shazam it whenever they are, and immediately donate to children in just a couple of clicks.
Results
We hit the rotation of 22 radio stations in 11 countries.
110+ mln of media impressions, including 7+ mln. of social media impressions
1+ mln. plays via music platforms

MADEIT CREDITS

  • Ministry of Foreign Affairs of Ukraine, NGO Brand Ukraine, Olena Zelenska FoundationClient
  • Alexander BirtsoevBusiness Leader
  • Alice StaiteCreative Awards Director
  • Alina MelnychuAccount Manager
  • Anastasiia TelepovaDigital Director
  • Andreas KatsihtisSVP, Audio Investment
  • Anna DolynskaPR
  • Anna DolynskaPR
  • Anna RomanovaAccount Manager
  • Anna RomanovaAccount Manager
  • Anton CherevashkoCopywriter
  • Antytila BandMusical Group
  • Apex Exchange NYTrading Entity
  • Bartosz SieradzkiInvestment & Trading Director
  • Charlie RomanoEVP, Product Strategy/Solutions
  • Christopher YarussoSenior Vice President, National Audio
  • Denys UrusovCameramen
  • Dmytro GrushevskyNew Business Director
  • Dmytro VodovozovDrums
  • Dmytro VodovozovDrums
  • Dmytro ZholudGuitar
  • Dmytro ZholudGuitar
  • Gabriella JahniBusiness Director
  • Ian LoonChief Transformation Officer/Southeast Asia & Ch
  • Igor KurylivActing General Director-Artistic Director
  • Ihor StrohovJunior Art Director
  • Iva GrigorovaBusiness Leader
  • Iwona Jaskiewicz-KunderCIO
  • Joshua NazarSVP, Audio Investment
  • Julia RomanovaSenior Art Director
  • Justyna Wach-SlusarskaComms Director
  • Karen LimCommunication Director
  • Karisha PartabraiMarketing & Comms Executive
  • Kateryna PaidaFreelance Backstage Director
  • Kostiantyn BaranovskiyMotion Designer
  • Kris KamExecutive Director
  • Krzysztof KuleszNon TV Investment Director
  • Lisa GiacosaCIO
  • Marta GoltzSenior PR Specialist
  • Maryna GrinkaPR Manager
  • Maxym SyvolapArrangment
  • Maxym SyvolapArrangment
  • Michal WilczynskiDigital Investment Manager
  • Mykhailo ChyrkoBass guitar
  • Mykhailo ChyrkoBass guitar
  • Natalia KyseliovaTrading & Buying Team Lead
  • Natalia TutchenkoChoir Artist
  • Nicole MokAss. Director/Marketing & Comms
  • Oleg Pylyp SoloistActing Chief Choirmaster
  • Olena Bakum-RamolaChief Creative Officer
  • Olena OrlovskaClient Service Director
  • Olena PshenychnaDigital Planning Group Head
  • Olena SukhanovaManaging Director
  • Olga BuzunovaContent Practice Director
  • Paulina SobieszekBusiness Dev Director
  • Piotr RuszakChief Communication Officer
  • Publicis Groupe PolandAdvertising Agency
  • Publicis Groupe SingaporeAdvertising Agency
  • Publicis Groupe UkraineAdvertising Agency
  • Serhii Vusykkeyboards
  • Serhii Vusykkeyboards
  • Taras TopolyaVocal
  • Taras TopolyaVocal
  • Tetiana SlyvkoManaging Director
  • Vaidas KesminasMedia Director
  • Veryovka EnsemblePR
  • Vivian YeoMD/Technology & Operations
  • Vova KlimykFreelance Cameramen & Colorist
  • Zakletska RaisaHead of the Ensemble
  • * Kate StannersChairwoman & Global Chief Creative Officer
  • * Jorg RiommiChief Creative Officer
  • * Publicis Groupe RomaniaAdvertising Agency
  • * Kosta SchneiderChief Creative Director
  • * Saatchi & Saatchi Ukraine
  • * Sergiy BiloshytskiyCreative Director
  • * Kateryna KrashtapukGraphic Designer
Add yourself to this project
Project featured: on 2nd October 2023

Carol For Charity

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