Liz Taylor
Global CCO
ABOUT
Like many brands, Coors Light was considering the right way to show up during the pandemic lockdown that was affecting us all – with the right tone, sensitivity and reason to do so.
Having established itself as the beer Made to Chill a year prior to the pandemic, Coors Light was able to put those words into action for target audience during a difficult time. Offering more than just a refreshing beer, but the time to actually enjoy one when it was needed most.
With non-stop, video conference calls making it hard for people to find the time to relax and enjoy a beer, Coors light – the beer Made to Chill – sought to combat the phenomenon of 2020 – Zoom Fatigue.
MADEIT CREDITS
-
Coors LightClient
-
Andrés MongeFront End Engineer -
Ashley GeishekerSVP, Executive Producer -
Ben PfutzenreuterCreative Director -
Carlos AguilarSenior Front-End Architect -
Carlos BenavidesPrincipal Front End Engineer -
Cassie SlomaAccount Executive -
Christian CamposSr Front End Engineer -
Daniel SotoSr Front End Developer -
DigitasProduction Company -
Dina FacklisAssociate Creative Director -
Gabriella GianelliProducer -
Gail ConceptionSenior Account Executive (MSL) -
Henry PeñarandaSoftware Engineer -
Kappie KoppVP, Corporate Reputation -
Kaylin GoldsteinEVP, Head of Planning -
Mark BurgessEVP Head of Business Leadership -
Mike DavidsonEVP Head of Production -
MSLPR Agency -
Omega DysonSenior account Executive -
Peter McCannSVP, Head of Production -
Rob McDonwellAssociate Creative Director -
Safia HurstAccount Supervisor -
Sergio CastroSVP -
Sydney StephensAccount Executive (MSL) -
Sydney StephensAccount Executive -
Victor MonteroSenior Front-End Architect -
Leo Burnett Chicago -
Chris Von EndeSVP Creative Director -
Mike WardSVP, Creative Director -
Aki SpicerChief Strategy Officer -
Adriano MatosExecutive Creative Director -
Leigh ArmstrongSenior Vice President - Global Brand Director, B -
Liz TaylorWorldwide CCO -
Lacey GilbertStrategy Director
