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Rhapsody worked with subscription-based music streaming service Spotify on several event-centric campaigns targeting the student sector. The goal was to increase sign-ups to a unique and affordable Spotify Premium student tariff of £4.99.

Rhapsody worked on the Spotify Downlow, an 8-page newspaper made up of statistics on people’s musical tastes at specific universities and colleges. Each front cover highlighted an interesting statistic about each place, allowing Rhapsody to come up with more comedic straplines which played on the language used in song titles and genres, for example, ‘Cambridge is all about that bass’ and ‘Glasgow, you rock’.

The centre spread of each paper included unique infographics and interesting facts about students’ listening habits. We produced 60 destination-specific newspapers, which were then circulated in those areas with the aim of increasing student subscriptions to Spotify Premium.