About me

I've been working in sports marketing for over 16 years building a wealth of experience and in-depth knowledge of partnerships, campaigns and events. Splitting my career across client, rightsholder and agency roles has given me perspective from all sides of the industry with several sporting properties and brands across markets around the globe.

Working at Shell as its Global Sponsorship Manager, I was required to embed myself into a variety of internal teams, Shell brands and markets to create fully integrated campaigns using experiential, events and digital to achieve the brand objectives with B2C and B2B audiences. Being brand side also gave me the opportunity to work with several agencies, lead briefs and harness my ability to work across multiple teams.

My agency career, working at some of the largest global marketing agencies; CSM Sport & Entertainment, IMG, Fast Track and Crunch Communications, has broadened my experience with truly global brands like UPS, Johnnie Walker, Hisense, Carlsberg and GSK. My role also includes working as a representative of World Rugby's partnerships team. I am heavily involved in strategic planning and road mapping, providing invaluable market and consumer insight, achieving excellent measurable ROI. I lead large teams and provide a valued voice of consultation for clients. I also tackle internal commercial projects including responding to new business briefs, leading ongoing resourcing projects to drive efficiency and profitability, as well as diversity programmes.

I feel fortunate to work in the sports marketing industry and have been involved with large scale campaigns alongside many incredible brands over the years. I share a lot of pride and passion in my work. I am extremely motivated which enables me to inspire others to produce their best. Working with and managing a team is an area of the business I particularly enjoy.

A little bit about me, I'm originally from York and currently live in London. Sport is a big passion for me. I am an keen cyclist and a participant in football, tennis and golf. I am also a fan of Notts County FC and Exeter Chiefs Rugby Club. Lockdown has allowed me to spend more time with my two-year-old son and discover a passion for cocktail making.