R/GA New York

ABOUT

COVID-19 dramatically changed the Super Bowl experience, imposing limitations both in stadium and at home.

Using the power of Verizon 5G and Fortnite builders, the campaign brought Tampa’s Raymond James Stadium to life in one of gaming’s most exciting titles: Fortnite. On Twitter, the campaign recreated fan-favorite Super Bowl moments, including player meet and greets and giveaways. By going virtual, Verizon created a more connected Super Bowl experience than ever before.

40M players witnessed the stadium in game, 2M+ tuned in on Twitch, 1.5M played stadium games, resulting in Verizon being the most discussed telco during Super Bowl week.

MADEIT CREDITS

  • VerizonClient
  • Aaron MosherExecutive Creative Director
  • Aimee O'RourkeVP Director of Strategy
  • Akua HarrisSenior Connections Planner
  • Alain BaburamSenior Graphic Designer, XD
  • Andrew McKechnieChief Creative Officer
  • Austin BennettSenior Creative Technologist
  • Ben WilliamsChief Experience Design Officer
  • Brian SzaboCopywriter
  • Bryan WetzelSenior Video Editor
  • Chris DetoyDirector, Content Production
  • Christina HullDirector of Experiential
  • Christopher JoyceProducer
  • Connor GreenArt Director
  • Corey KindbergSenior Strategist
  • Craig HolzerSenior Video Editor
  • David ChamberlainChief Experience Design Officer
  • David YankelewitzExecutive Creative Director
  • Debra KeneallyAssociate Director of Project Management
  • Derek HeinzeAssociate Creative Director
  • Diego ScottiChief Marketing Officer
  • Erik NissonSenior Manager, Business Leadership
  • Gio SerranoCreative Director
  • Greg WeberCreative Director
  • Ian BushSenior Strategist
  • James RobinsonChief Creative Officer
  • Jessica KielSenior Integrated Producer
  • Joe Gourley3D Design Director, XD
  • Joe LaddManaging Director, Client Services
  • John NittiChief Media Officer
  • Kristin McHughVP Brand Development
  • Laura MejiaContent Producer
  • Laura SilvermanAssociate Content Producer
  • Lynsey WrightDirector, Business Leadership
  • Maddie DemasAssociate Integrated Producer
  • Max HirschAssociate Business Leadership
  • Melissa HamiltonSVP Director of Integrated Production
  • Meryl SwagnerStrategy Director
  • Nicole PincusVP Director, Business Leadership
  • Nikolai JackowskiAssociate Producer
  • Sam RestaCreative Director
  • Sara CostaSenior Project Manager
  • Sarah YellenSenior Influencer Strategist
  • Sasha SkulinetsContent Producer, Post Production
  • Shar-dé RickettsSenior Producer
  • Spring ClintonSVP Director of Content Production
  • Stephanie KimAccount Director
  • Stephanie Paige MillerDirector of Social and Emerging Media
  • Wade WojcakAssociate Technology Director
  • Wesley RomanManagement Supervisor
  • * Momentum WorldwideExperiential Advertising Agency
  • * Melissa MisiakSVP, Group Director, Business Leadership
  • * Macklin AndrickAssociate Creative Technologist
  • * R/GA
  • * Tiffany RolfeGlobal Chief Creative Officer
  • * Daniel BarakGlobal Executive Creative Director
  • * Joe KantrowitzExecutive Creative Director
  • * Emily ArnoldSenior Connections Planner
  • * Jacob BenjaminSenior Video Editor
  • * Matt MortimerAssociate Creative Director
  • * Emily LuckowSenior Manager, Business Leadership
  • * Rene Van WonderenAssociate Creative Director
  • * Chris VranosCreative Director, Animation
  • * Toni KaledaAssociate Creative Director
  • * David ByrdCreative Director
Add yourself to this project
Annual 2021 BronzeVerizon Fortnite StadiumExperiential Project featured: on 3rd August 2021 Contributor:

R/GA has been a Contributor since 25th November 2015.

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