ABOUT

Stig Bareksten is a highly-distinguished master-distiller and co-founder of Oss Craft Distillery. Kind, which is behind the Bareksten brand, has developed the design and communication concept for a new Limited Edition series, Lyset, and Mørket (Light and Darkness).

Coherence and contrast are an essential part of this annual series. Mørket was distilled on the brightest day of the year and marks the transition from the light to the darkness. Lyset was created on the darkest day of the calendar year. This marks the transition towards lighter times.

Kind created a design that allows communicating the story behind the product, in a tactile and exclusive way. Lyset and Mørket needed to be strong individually, and harmonious together.
The contrast and symbiosis between taste, light, and darkness, is the main concept within the design. Mørket, with its matte, black bottle, represents the dramatic and mysterious side of the Norwegian flora and fauna. In high-contrast to this is Lyset, which portrays the gentle and harmonious spirit of nature.

Both bottles are surrounded by an illustration of a Norwegian forest. This illustration ties Lyset and Mørket together with the mainline. The glossy UV varnish on the illustration contrasts with the matte surfaces of the bottles, creating a refined and delicate exterior.

The harmony between the two is emphasized through mirroring design elements. The logo is the center of both bottles but in opposite colors. The labels sit discreetly on the bottom and are inspired by old vials.

Lyset and Mørket are strong alone, but iconic together. The premium box is designed to unite the bottles, by using contrast. The glossy UV varnished illustrations are repeated here on the matte, uncoated paper surface and emphasize the refined expression while reinforcing the concept.