Fred Levron Wordwide Creative Partner

ABOUT

McDonald’s restaurants are practically everywhere in the United States. Which is great… for McDonald’s. For Burger King — outnumbered 2 to 1 by the Golden Arches — not so much. So, how do you compete against odds like those? By selling Whopper sandwiches “at” McDonald’s. For only a penny. With the newly updated Burger King app, relaunched with an order-ahead feature. The twist is that FCB tweaked the app to geo-fence McDonald’s restaurants so that the Whopper Detour promotion only unlocks when people are physically within 600 feet of Burger King’s biggest competitor. Needless to say, McDonald’s wasn’t lovin’ it.

MADEIT CREDITS

  • Burger KingClient
  • Adam IsidoreDirector of Integrated Production
  • Akos PappAssociate Creative Director
  • Alex SprouseAssociate Creative Director
  • ALISON BROD MARKETING + COMMUNICATIONSPR Agency
  • Ari HalperChief Creative Officer
  • Chemistry CreativeProduction Company
  • Chemistry CreativeProduction Company
  • Gabriel SchmittExecutive Creative Director
  • Henna KathiyaSenior Producer
  • HoneymixSound Company
  • Horizon MediaProduction Company
  • HumanMusic Production Company
  • Janice KatzBusiness Affairs Manager
  • Jesse MorrisSenior Project Manager
  • MackcutEditing House
  • O PositiveProduction Company
  • Sarah TarnerAccount Director
  • * FCB GlobalAdvertising Agency
  • * Laszlo SzlobodaACD
  • * Fred LevronWordwide Creative Partner
  • * Cannes Lions Winners 2021
Project featured: on 20th September 2021 Contributor:

Fred Levron has been a Contributor since 25th November 2015.

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The Whopper Detour (2021)

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