Daniel Minaker CCO Miami & DCCO Latam

ABOUT

In Argentina gender violence is a very serious problem. During 2017 one femicide took place every day. Women are harassed in the streets, in social networks and in their own homes. Mujeres en Igualdad is an NGO that fights against gender-based violence and discrimination by promoting female welfare and empowerment.

Hiring home services is a frequent issue that women deal with every day – locksmith, electricians, etc. Many women feel uncomfortable letting a strange man into their homes as they are exposing themselves to harassment and even danger. To avoid this risk we developed FEMPLEA, a free app for women to hire home services exclusively performed by women.
FEMPLEA connects women in the home service industry to other women that want to hire them, providing a safer environment. To guarantee the reliability, we created a Face Recognition and an ID verification system that only allows the entry of women.

MADEIT CREDITS

  • Fundación Mujeres en IgualdadClient
Annual 2023 JudgeAgency of the Year Annual 2024 JudgeAdvertising: TV Project featured: on 3rd September 2020 Contributor:

Daniel Minaker has been a Contributor since 25th November 2015.

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