ABOUT

A campaign from Wacoal Thailand to help women choose their underwear. Market research in Thailand found that that most Thai women choose their underwear based only on the color and pattern. But they were not aware that most of life's little underwear problems can be solved if they choose the right underwear type. Wacoal, the most respected name in underwear in Thailand has 24 types of panties which have many kinds of functions to help solve in any life event for women. So Brilliant & Million Bangkok created a campaign to let them know how Wacoal can help.