ABOUT

ONOYOLO
This identity was created for what was intended to be a luxury brand sourcing and logistics business.One of the realities of identity design is that not every business you create a mark and identity for will pan out. Businesses and startups are tough, and not everything you put work into will make it to market, but you've got to look at the glass as half-full!I repurposed the logo here to work for high-end urban fashion editorial and packaging. The mark really lends itself to working well with photographic visuals.Versatile, simple and stylish, it lets visuals be playful, sombre or colourful and works best as part of a cohesive identity system.