About me

I'm British footwear designer currently based in London, England. With 10 years experience in the industry designing and developing footwear and apparel for international Sports and Lifestyle brands, including Adidas, Lacoste, Ellesse and Puma.

My passion is to help make great brands even better.

With my experience I have a proven track record for delivering highly commercial palettes, instinctive material executions, as well as brand enhancing newness.

I believe in caring about the brands I work for in order to make great product together. That's why I'm also passionate about cleaning up the concept to consumer process, from investigating lead time efficiency, organising internal ways of working, to sourcing sustainably.

Every step helps make amazing product.