ABOUT

The brief was the product itself. Objective was to build brand awareness on the new Lavazza A Modo Mio Voicy, the first coffee machine with Alexa built-in, ultimately representing a revolution in the world of single serve coffee. A coffee machine that talks, such an innovative product. We had a film format already established for Lavazza, and a cool list of features, so we’ve just tried to play with that in a cool way, staying true to the tone of voice of the brand. Just launched in the UK, results still to come.