ABOUT

CONCEPT: Taking the two key target audience groups into consideration – Active Socializers and Working-Class Heroes - we devised a set of idents that represent these characters and link them to the topics/genres they are interested in as an integral part of their psyche. They are part of the adventure on the channel.
EXECUTION: We shot six characters with motion-controlled camera in studio. Then created a virtual world to represent relevant programming genres and mapped this as part of the characters mind or psyche.
RESULTS: Waterfall, ocean. Motorcars, nature, gold and industry are depicted in animation which allows the channel to build brand affinity with the programming and connection with their target audience.