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Pink October is an annual campaign held worldwide in October, with the intention of alerting society about the early diagnosis of breast cancer.

As an opportunity to raise awareness of prevention, we created a piece for social networks that highlights the importance of looking carefully at the signs, encouraging women to carry out self-examination. This idea was strongly associated with the product, through the image of a water bottle with an empty space next to it, where you can see only a mark left by the bottle that was there, alluding to one of the most common consequences of cancer, which is loss of the tits.

The post was published on the brand's social media, taking advantage of the great notoriety of the brand among Cape Verdeans, especially women.