About me

For over 25 years I've helped fashion brands grow—from heritage names to ambitious start-ups—by combining creativity with commercial thinking.
My career has taken me from Burberry and Lyle & Scott to Creative Director roles across Europe, the USA and Asia, where I've led design, product development, sourcing, branding and creative strategy for international fashion and lifestyle businesses.
I've always enjoyed building brands rather than simply designing products. Whether creating a new label from the ground up, restructuring an established collection, or developing global supply chains, my focus has been on creating products and brand identities that customers genuinely connect with.
Most recently I co-founded LOHLA SPORT in Los Angeles, helping build the business from concept into an internationally distributed premium golf and lifestyle brand with more than 450 retail accounts across the United States. Along the way I've worked with factories and suppliers throughout Europe, China and South America while leading creative direction across product, campaigns, photography, packaging and brand communication.
I enjoy working with businesses that are looking to grow, evolve or reinvent themselves. Whether the challenge is product strategy, creative direction, sourcing, brand positioning or building high-performing collections, I bring a hands-on approach backed by decades of international experience.

Skills

Brand / Logo Design, colour development, design management, fabric develop, Fashion Design, Presentation, Sales, sourcing

Sector Experience

creative direction, design direction

Clients

American Golf, Aquascutum, Burberry, golfino, lohla sport, westley richards