ABOUT

The brief for this shoot was super loose which allowed me to really pick out what I tohught were key features of the product.

I loved the tongue pattern of this shoe with the subtle hint of red peeking through the black mesh. I used this as my focal point and built the shot around it.

I quickly decided on the best angle for shooting the shoe to show as many features as possible and took it into the studio.

I was alone that day and had a couple of hours to get something out on socials about our new partnership with Payntr.

In around 4 hours, this went from concept, to shoot, to retouch, to final artwork ready for web use across social channels & on the American Golf emails & homepage.