ABOUT

NaturePac's brief for The Armoury initially started out with marketing services - eCommerce strategy and CRM - however, as we worked with the business it became clear it had outgrown its previous branding and it was in need of a refresh. So we embarked on a journey with NaturePac to evolve their identity in a way that was more communicative of the brand's strong ethical values.

We crafted nature into all elements of the logo, and simplified its composition to reduce the number of colours, while retaining the outline form. It was also critical that we understood how the mark would feature on NaturePac's range of cups and branded products within all lockups, and in a single-colour translation that still clearly represented the mark.

This is just one in a series of exciting projects we've been working on with NaturePac that we'll be talking more about, including illustration, packaging design, brand collateral and marketing campaigns. Watch this space for more details.