ABOUT

land&water had a strong launch during lockdown, and approached The Armoury in 2021 to support their ambitious plan to scale, initially by optimising their Klaviyo CRM strategy and increasing email-attributed revenue.

We developed an automation strategy, and implemented a campaign-based planning approach across tactical emails. To improve the visual consistency across their communications, we designed modular emails that were optimised for mobile, which was quickly identified as the format most used by their customers.