About me

I have overall 17 Years of Experience in IT Industry and 13 Years UX Designing, Research & User Centric Design System. I can find Who we think our users are is not always the same as who they actually are. In Observing the User Experience, and how to find the actual users. Once I have understood who our users truly are, I can design for what they need.

I will answer the most challenging questions in design and will reveal what users need from our products by conducting primary research, exploring behaviour and motivations, and working with teams of designers, product managers, engineers, and others to develop new features.

I am strong at conducting the research Activities followed by below methods.

.Conduct user research at all stages from discovery to validation,

using a variety of methods to understand our consumer and their relationship to our products.

- Leverage analytics and user-testing tools and techniques to drive design direction and prioritization.

- Experienced in planning and executing a research agenda that includes multiple methods,

including triangulating data to validate insights with research goals in mind.

- Understand and apply the right quantitative and qualitative methods.

- Guide stakeholders to translate insights into opportunities.

- Actively monitor and analyze research, data, and trends from internal sources,

and industry insights to inform and optimize the overall approach.

- Collaborate to define intent, development, testing, and refinement of prototypes.

- Proven track record of various stakeholders, including designers, researchers, strategists, product managers, and tech partners.

- Understand the difference between Design Research and Market Research and have experience collaborating on initiatives between these teams.

- Effectively manage multiple stakeholders' interests, priorities, and expectations and lead teams to craft a rigorous and relevant research agenda.

- Present research plans and findings with various audiences, from designers to business partners.

- Guide teams on how best to understand and apply research findings.

- Create energy and momentum in research by sharing early and often.