ABOUT

Pimble tasked me to come up with a stand design that reflected their approach to e-commerce and digital retail solutions for the Pure London 2019 show they would be attending.

The stand was comprised of left and front fascias, back and right wall as well as a display counter.

I first started by looking at the icons Pimble wanted to represent the straplines that would be featured on the right wall. I wanted the icons to be clean, simple and effective from a distance. They needed to be instantly recognisable and relatable to the copy, hence going for the less-is-more approach.

The wave featured in the background represents movement in the technology industry, how technology is constantly changing and evolving, as well as how companies can embrace technological solutions to enhance and drive revenue, helping their business(s) grow. The fact that the waves are constantly overlapping with one another symbolises how Pimble helps businesses connect with their customers.