About me

Jonathan Kraettli is a New Zealand freelance photographer based in Stockholm, Sweden.

As a freelance photographer/content creator, I have gained valuable experiences, ranging from interior design photography for Metra Panel LTD, to media personnel for the Burger King Pro Dirt Series, New Zealand Drifting Championships, being a social media content creator and manager under my own name focal photographic (instagram/focalphotographic), as well as being the founder of the Instagram group New Zealand Roamers, which are now one of the fastest-growing New Zealand Lifestyle Photography groups. Being part of the media team has allowed me to travel to speedways nationwide, doing commercial shoots for New Zealand pro speedway drivers, New Zealand Drifting Championships, content creating and curating for Instagram, as well as build brands social media pages from zero to reputable and well-known pages.

Not only has my freelance work exposed me to a wide variety of subject matter, but it has allowed me to develop a broad, versatile skill set, and to further create my own brand and business ethics. As a result, I have become fast yet effective in my post-editing using Adobe Lightroom and Photoshop, and premiere pro offering my clients with efficient turnaround time and developing a positive, professional reputation. My social media marketing has helped me to build a strong knowledge of social media trends around the world as well as push my own brand to become a reputable photography company in New Zealand. I have just recently graduated with a Bachelor of Fine Arts which has pushed me to think critically about work as well as conceptually and has pushed me to create work out of my comfort zone.