ABOUT

A very special client approached me to assist with her brand development.
As a consultant, she offers Social Media Management for SMEs based in Namibia. The Client has a fondness for orchids and adores the color burgundy. Displaying professionalism and elegance is a top priority.

Simplicity was used as the key to the logo design.
A script font was used as the main element to create sophistication and add a personal touch; combined with a light sans-serif typeface, and a semi-abstract floral illustration added as a finishing touch.

Choosing the perfect palette is important. This color palette was carefully selected in order to reflect the Client’s sincere and authentic personality. Handpicked shades of midnight blue allow for a timeless yet versatile approach; perfectly conveying the message of elegance and sophistication. This appearance leaves behind an impression of confidence and reliability; paired with an earthy bronze gradient in order to be associated with humility and stability; with accents of burgundy used to symbolize ambition; overall creating a perfect harmony.