ABOUT

Plantra is an app designed to aid the millions of people who want to try, transition to, or maintain a plant-based diet.

PROBLEM
Veganism has skyrocketed in popularity in recent times. Many people are attracted to this lifestyle due to its environmental, health and animal welfare benefits. However many people are put off by a plant based diet as they are unsure where to start, how to plan meals, where to eat and how to budget.

USER PERSONAS
Through building user personas 3 key user groups were identified to focus on. The first is those who wish to fully transition to a plant-based diet from a mainstream omnivorous diet. These users will require a full transition plan. They will also benefit from features like advice & community.

Then there are those who would simply like to trial a plant based diet. A similar plan will be required for these users without the end goal of going completely plant-based. Recipes will help these users through their trial period.

Finally there are the user group that already live a plant-based lifestyle but would use the app for maintenance & to keep up to date with everything plant-based. News and shopping lists would be of benefit to these users.

BRAND DEVELOPMENT
Building a strong and recognisable brand was important to gain the trust of new users & establish this new product. The strong sense of colour and dynamism aim to create a welcoming & fun feel.

This brand was developed through a process of initially sketching & doodling around the name and purpose of the brand. From this the stronger ideas were brought on screen and experimented with.

Different colour schemes, type & dimension were put to the test until the final form was produced.

SOLUTION: Plantra
Plantra aids a plant based life style by taking the users' personal circumstances & preferences into account whilst providing every resource one could possibly need in one convenient location.
To ensure a smooth transition Plantra offers the following features:
-Tailored transition plan
-Meal planning
-Recipe library
-News
-Restaurant Guides
-Community
-Shopping lists

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