Sam Benard owner

ABOUT

Join The Movement was a campaign for Sport England, born in the wake of Covid 19. The various lockdowns impacted people's access to facilities, changed the way we took care of ourselves and have had unimaginable consequences for our mental health. The way we'd looked after ourselves through exercise had changed significantly and for many had stopped completely. Sport England launched Join The Movement to encourage participation and get the population moving again.

We sought out people across the UK who felt strongly about their particular physical pursuit. In this case wild swimming in Penzance. A community of women who show up every day of the year to swim together, radiating positivity and inspiration in spite of the 9 degree water.

I joined them on a morning swim at first light in January, and the results speak for themselves. Their natural reactions are a perfect exemplification of the positive effects physical exercise can have on the body and mind. Relatable and inspirational regardless of age or gender.

MADEIT CREDITS

  • Jasmira BhabraClient
Annual 2022 BronzeJoin The MovementPhotography Contributor:

Sam Benard has been a Contributor since 25th November 2015.

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