Adam Thur Executive Creative Director

ABOUT

If abusive partners learn that a woman is planning to leave, they can become more controlling. Interval House printed information such as its hotline number, escape checklist and other services available on a line of discreet tampons to keep it hidden from male abusers. The products were distributed through social workers and public washroom dispensers.

MADEIT CREDITS

  • Interval HouseClient
  • Beatrice Dauphinais-BourqueAccount Manager
  • Beatrice Dauphinais-BourqueAccount Manager
  • Catherine MarcolinManaging Director
  • Catherine MarcolinManaging Director
  • Christine ChuPrinter
  • Jennifer DarkVP Production
  • Jennifer DarkVP Production
  • Joshua HansenDirector of Strategy
  • Kristine LafreniereAccount Director
  • Kristine LafreniereAccount Director
  • Lance MartinChief Creative Officer
  • Rica EckersleyCreative Director
  • Rica EckersleyCreative Director
  • Union TorontoAgency
  • * Adam ThurCreative Director
  • * Cannes Lions Winners 2021
Project featured: on 21st September 2021

Freedom Tampons

Comments

Project tags
SHARE