ABOUT

INSIGHT
People usually charge their phone overnight. But new Redmi Note 11 phone has a turbo charge function that charges your phone in just 30 minutes.

CONCEPT
We created the Redmi 11 Power Nap, time during the day where you can have a quick nap, while your phone gets the power.

EXECUTION
We promoted the concept on digital and social media encouraging a behavior pattern and at the same time promoting our phone key selling point.