ITV Creative LONDON

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The brief was to get viewers really excited about our brand new thriller, Trigger Point, and create a sense of unmissable event TV. We wanted to get the audience immersed in the tense and nail-biting world of bomb disposal, a world where our protagonists walk into danger rather than running away from it, and put their lives on the line to save others on a nearly daily basis.

What better way to execute this creatively than by emulating the tension the bomb disposal team face on a daily basis when diffusing bombs, using the countdown mechanism of a ticking time bomb within our creative.


The highest rating new drama launch on any channel this year so far - 8.9m viewers tuned in to episode 1 of Trigger Point.

MADEIT CREDITS

  • ITV CreativeClient
  • Adrian HeadleyOn-Air Creative
  • Cleo MontagueContent Marketing Manager
  • Crawford WilsonProjection Designer
  • Harry ThornburyOSP Designer
  • Katie EmpettProduction Manager
  • Lauren RedmanMedia Planning
  • Simon SandersonOSP Producer
  • Trine JohnsonOff-Air Producer
  • * ITV
  • * ITV CreativeCampaign Manager
  • * ITV CreativeSenior Campaign Manager
  • * Tony PipesExecutive Creative Director
  • * Ben JonesOnline Editor
  • * Sasha WilliamsOn-Air Producer
  • * Charlotte BermanSenior Marketing Campaign Manager
  • * DOOH.comDynamic Clock Technology
  • * Mike LomasKey Art Designer
Annual 2022 BronzeITV Creative Trigger Point "Countdown" OOHOOH Contributor:

ITV Creative has been a Contributor since 25th November 2015.

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ITV Creative Trigger Point "Countdown" OOH

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