ABOUT
The brief was to get viewers really excited about our brand new thriller, Trigger Point, and create a sense of unmissable event TV. We wanted to get the audience immersed in the tense and nail-biting world of bomb disposal, a world where our protagonists walk into danger rather than running away from it, and put their lives on the line to save others on a nearly daily basis.
What better way to execute this creatively than by emulating the tension the bomb disposal team face on a daily basis when diffusing bombs, using the countdown mechanism of a ticking time bomb within our creative.
The highest rating new drama launch on any channel this year so far - 8.9m viewers tuned in to episode 1 of Trigger Point.
MADEIT CREDITS
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ITV CreativeClient
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Adrian HeadleyOn-Air Creative -
Cleo MontagueContent Marketing Manager -
Crawford WilsonProjection Designer -
Harry ThornburyOSP Designer -
Katie EmpettProduction Manager -
Lauren RedmanMedia Planning -
Simon SandersonOSP Producer -
Trine JohnsonOff-Air Producer -
ITV -
ITV CreativeCampaign Manager -
ITV CreativeSenior Campaign Manager -
Tony PipesExecutive Creative Director -
Ben JonesOnline Editor -
Sasha WilliamsOn-Air Producer -
Charlotte BermanSenior Marketing Campaign Manager -
DOOH.comDynamic Clock Technology -
Mike LomasKey Art Designer
ITV Creative has been a Contributor since 25th November 2015.