ABOUT

The Québec Forest Industry Council (QFIC) is the voice of the forest industry in Québec. In collaboration with Cossette and the Quebec government, this campaign aims to highlight the importance of wood in the daily lives of Quebecers.Through the campaign's three key visuals, SHED sought to rediscover the beauty of Quebec's wood.

During the fall of 2023, these images will be displayed at various locations across Quebec.

AGENCY : Cossette / Septième
CLIENT : Conseil de l'industrie forestière du Québec
EXECUTIVE PRODUCER : Renaud Côté
PRODUCER : Catherine Gaucher
CG SUPERVISOR : Simon-Pierre Légaré
COORDINATOR : Naomi Jeanneteau
DESIGNER : Simon Takerkart
PAINT : Yu-Han Wang
MODELING : Mariano Steiner, Olavo Chagas, Jack Malone
SHADING/TEXTURES : Olavo Chagas
LIGHTING/COMPOSITING : Simon-Pierre Légaré