James Freelance Designer and Illustrator

ABOUT

When planning our wedding we wanted to keep things fairly informal, however I couldn't pass up on the opportunity of going all out on the invitations and producing something special. I wanted to create an invitation that efficiently guided our guests through the essential details of the day, while also offering a fun, memorable experience full of unique details. I eventually landed on the concept of depicting Hammersmith skyline, which is both the part of London we call home and the location of the wedding itself.

The skyline is made up of three inserts which sit together within a wallet, with each one featuring a line illustration at the top, set in gold foil and accompanied by a die cut. When placed together in the wallet, the different heights of the inserts combine to produce a layered effect, depicting the building where the wedding will take place, a city skyline, and the iconic Hammersmith bridge; all backed by a starry night sky. Removing each insert reveals a variety of information about the event itself; from an itinerary of the day and a menu, to details about dress code and some places to stay. The content is presented within simple, clean layouts and a focus on clarity, with iconography helping to draw the eye and add some fun visual elements, and a few more small bits of gold foiling providing a further sense of elegance.

I wanted every part of these invitations to feel really crafted and well considered. The typefaces include the gorgeous serif GT Super from Grilli Type, which is supported by one of my favourites fonts, Mr Eaves. And the design is printed onto various shades of G.F Smith’s beautiful Colorplan paper, to make sure that the finished product feels premium and nice to handle.

This was a very personal project and a real labour of love, resulting in a finished product which I hope represents a great piece of design, a unique reflection of me and my partner, and a memorable keepsake for our wedding guests.

MADEIT CREDITS

  • Personal ProjectClient
  • * JamesFreelance Designer and Illustrator
Annual 2022 BronzeWedding InvitationsGraphic Contributor:

James has been a Contributor since 25th November 2015.

Invite x3

Wedding Invitations

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