About me

A Creative Director from Kuala Lumpur. I have a soft spot for fluffy animals, anything Japanese,

The late 80s to mid 90s music and foreign movies. On a daily basis, I get excited over digital campaigns,

fresh tech and juicy new business pitches. I'm a keen learner. Always looking for ways to improve my scope, my knowledge and my skills, to evolve myself not just as a creative, but also as an individual.

I'm not just about the craft. I'm equally passionate about the strategy, the collaboration, analytics, the ideation, the planning and the leading. My background, while extensive, isn't traditional. I taught myself how to code. I conduct my own data research so I could dig deep into the ideation process.

I keep myself updated on the ever-changing fundamentals of the digital world to give myself a leg up in the future. What gets me excited as a creative lead is an impactful work, and being able to innovate collectively with a team — mentoring, ideating and cultivating a learning culture — to produce great work that stands out.