About me

I'm an integrated strategist who graduated from Brunel University London with 'merit' by studying Design Strategy and Innovation MA and my thesis examining AI usage in MarCom/Advertising from the Design Thinking perspective also got awarded with grade 'A'. Before coming to London for my studies, I had worked 5+ years in global network agencies as a brand strategist such as DraftFCB, Publicis, Drive Dentsu, Cheil WW, FCB Red respectively and took care of global brands marketing communication-wise such as Nivea, SC Johnson, Kraft, Nestlé, Nescafé, Coca Cola, Samsung, Dacia, Faber-Castell and so on. I'm experienced in ATL, digital and shopper advertising along with having knowledge in UX and mar-tech (AI) following my masters in London. I'm good at implementing both creative and analytical thinking in a balanced way and also experienced in research-related and trend-related (e.g. trendspotting, future forecasting) works. After my graduation, I opened my ltd. company 'INTG.Strategies' in the UK letting me be as self-employed as a strategist/consultant.