ABOUT

Two years ago today, we were in the Studio with flights booked and hearts racing, ready to launch the very first PUMA Arcade at Puma’s 5th Avenue flagship store in the heart of Manhattan in NYC. That moment marked the culmination of 12 intense, fast-paced months filled with bold ideas, tireless development, and an extraordinary collaboration with the amazing Corey Del Zotto and Azadeh Sharifnia at Puma.

What began as an exciting creative challenge quickly evolved into a whirlwind journey, one driven by imagination, relentless problem-solving, and a shared ambition to reimagine retail experiences.

Exactly one year later, that same journey took us to LasVegas, where we scaled the vision even further for the second instalment of PUMA Arcade, dreaming bigger, pushing boundaries, and proving what’s possible when creativity and innovation align.

Now here, two years on, it feels like the perfect moment to pause and reflect on how far we’ve come.

Built with Unreal (Epic Games) and Touchdesigner (Derivative).