ABOUT

Not all creatives fresh out of college have the right skills to succeed in the commercial world. Graduates, freelancers and small studios may be bright sparks but also want to achieve more. Where Lightning Strikes is an online School of Creativity helping creatives in the Moving Image, Film, and Design fields to reach their creative goals and be more business savvy, and create more than sparks. Taller Design captured the punky spirit, energy and excitement of the school, and the flashes of inspiration from the staff and the community in a new logo and brand.

Where Lightning Strikes is an online School of Creativity helping graduates, freelancers and small studios to ignite their creativity and be more business savvy. The challenge was to create a brand that captured the creative spark and punky spirit of the school (learn it well then break it better) that stood apart from the rest, keeping the energy and excitement of the staff and the community.

The lightning bolts, symbolising the flashes of inspiration shared by the teachers, became integral in the negative space of the logo and wordmark. The dynamic graphic bolts were also extracted from the icon and integrated with imagery and other applications, giving energy and recognition at all scales. A vibrant punky colour palette of black, yellow and pink gave a nod to the irreverent ethos,