About me

As a senior creative with nearly two decades in the industry, I've led diverse teams of creatives based in the UK and globally. My focus has been on the growth and development of these teams, nurturing talent and enhancing our client engagements. My expertise lies in blending classic design with innovative, now AI-driven approaches, covering areas like design, branding, digital media, and live events.

I'm adept in both high-level strategic management and the development of original creative concepts. My approach is centred around evolving our creative teams to meet modern challenges, crafting ideas that resonate with global brands across various sectors.

Known for pushing the boundaries of conventional creativity, I engage audiences worldwide and strive to be at the forefront of creative innovation. My career is a journey of continuous learning and leadership, dedicated to pioneering new directions in creative expression.