ABOUT

Rive Gauche is an exciting urban regeneration project for the city centre of Charleroi, Belgium with a new town square, shopping centre, hotel and offices. Rive Gauche took home the best medium sized shopping centre and regeneration awards at a prestigious ICSC event. The project was also nominated for best new shopping centre at both Mapic and MIPIM.

Brief

Our challenge has been to create a brand identity, marketing campaign and interiors for Rive Gauche, a mixed use development in the centre of Charleroi. Our scope also encompasses architectural studies on the facades, glass roof design and general circulation of the scheme. The SEC faces a new town square and as such is central to the reconfigured retail aspect of the city.

Solution
An artistic feel has been developed for the brand, with bright colours complemented by sophisticated typography and hand-drawn illustrations. Inspired by the Parisian (left bank) our interiors combine elements of streetscape into the practical requirements of a 21st century shopping centre.

AWARDS

ICSC Award Winner

Project featured: on 14th November 2019 Contributor:

Air Design Limited has been a Contributor since 30th March 2020.

Invite x3

Rive Gauche (ICSC Award Winner)

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