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Alfa Shopping Centre

Air developed a new branding and wayfinding scheme for Alfa Shopping Centre, which is now the biggest shopping centre in Latvia. A new refurbished place offers a modern yet authentic retail experience where customers can socialise, dine, shop, and enjoy great environment.

Brief
Our brief was to develop a wayfinding scheme and brand show-casing a forward-thinking approach to diverse activities and experiences that delight customers and encourage them to return again and again.

Solution
Air developed a dynamic brand which personifies Alfa’s vision to create a relaxed environment that encourages special and unique moments to be created with friends and family.

A new wayfinding scheme makes the mall’s existing and new facilities easily accessible whilst improving the ambience.