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Our brand refresh for Belvoir takes the brand back to its farming roots with a fresher, rawer feel that evokes the wildness of nature. Our crafted with nature essence was inspired by the care the brand takes for the wild eco-systems of the Vale of Belvoir, where many of its elderflowers grow, leading to design that feels more natural, more contemporary and more authentic.

A sensitive update that retains the essence of existing brand equities, albeit expressed in a new way, the redesign has set strong foundations for the brand’s future development, increasing its relevance to contemporary consumers.