About me

My inside-out visualization and thinking skills help companies re-view, re-imagine and re-create design and branding strategies. In my career (so far), I've earned national awards for copywriting, design, and creative direction. (And did a "happy dance" to see a logo I designed on the cover of MacUser magazine.)

I'm an adaptive learner whose colleagues, employees, and clients have described as creative, conscientious, collaborative, innovative, and effective . . . and a results-producing team member who functions equally well as a . . .

Strategic thinker — who uses market data as a foundation for effective tactics

Visualizer — who develops compelling creative concepts and formats

Copy & content editor — who produces clear, accurate, memorable content

Branding master — who creates / evolves / guards visual identity and tone of voice

Sales creator — who generates effective, targeted campaigns

My passion is creating, developing, and evolving brands for businesses large and small.

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B2B and B2C EXPERIENCE

Strong experience in consumer and business-to-business sectors, as well as industrial manufacturing, software, agriculture, architecture & construction, education, food, beauty, fashion, interior decor, publishing, skincare, medical, and health & wellness industries. In addition, I've created educational materials, manuals, and training programs for customers and employees.