xeroproject
Washington DC
ABOUT
When Guster launched their new album "Look Alive" earlier this year they came to us to create an augmented reality filter to allow their fans to become part of the new release.
We created a filter that took the artwork of the talented artist Nikki Virbitsky and replaced the face on the album artwork with the users own face. This allowed Gusters fans to become part of the album and show their fandom in Instagram posts and stories.
The filter was a huge hit with fans and Guster used it several times to hold contests for free swag from their tour and free copies of singles from the album.
MADEIT CREDITS
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GusterClient
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Nikki VirbitskyVisual Artist -
Jamie KashettaCreative Director -
xeroproject