About me

Strategic, analytical and commercially driven digital marketing leader with solid hands-on experience in building activation campaigns, creating integrated digital marketing strategy, video content, paid social, PPC and ecommerce roadmaps.

Works closely with brands to drive online revenue growth and conversion through insights-driven strategies. Crafts customer-centric user experiences that ensure seamless journeys from discovery to conversion while raising consumer engagement across all channels.

Leads media planning and creative execution for big scale multilingual online campaigns activation while monitoring key metrics. Solid understanding of direct response, media buying, customer insights and analytics. Deep knowledge of digital content campaigns including paid social media, display, video virals, organic, native and SEO.

Experienced in stakeholder management in complex matrix environments with deep passion for the latest digital trends. Takes ownership and moves quickly to deliver measurable results, while owning campaigns performance and driving P/L in an ecommerce environment.

Known for simplifying the complex with strong ability to come up with innovative and boundary pushing creative concepts and solutions.

Worked on both client-side and agency-side managing profitability while influencing different cultures up to C-suite level through a light touch collaborative approach and working closely with business and technical teams as well as experience managing relationships with media and creative agencies. Adopts an insight-driven performance marketing approach focusing on persona targeting, journey mapping with proven high conversion rates.

MBA focusing on social media monetization strategies for multinational brands, Mo is also a speaker in conferences and is passionate for photography, videography and latest technology trends.

Retail, Telecom, FMCG, Lifestyle Brands, Travel, Luxury Goods, Automotive, Tech, Energy and Apps.

Skills

AEO, AI, AI Search, Artificial Intelligence, Campaign Planning, Digital Marketing, Digital Strategy, GEO, Media Buying, Media Planning, Social Media

Sector Experience

Advertising, Artificial Intelligence, Digital (SEO, PPC, SEM...), E-Commerce, FMCG, Information Technology, Retail, Telecoms

Clients

Audi, BluePrism, DigitasLBi, ICP, Kenya Travel Board, MoneyDashboard, Philip Morris, Philips, Rimo3, SafeToNet, Symantec, Unilever, Vodafone, wella