ABOUT

THEORY
It’s a difficult time for those of us who enjoy playing around with objects and typefaces to create something unique and intriguing, and most importantly efficient and attention grabbing.
Any Tom, Dick or Harriet can use AI or go to Fiver to get a generic artefact seemingly relevant to their business. But groundbreaking or unique the results generally aren't.
On the plus side this separates the wheat from the chaff, knowing that if you are approached to create a logo there’s a good chance your client will want something bespoke that straight away informs you what's in the tin.

EXPERIENCE
The logos presented here are designed to enhance the mediums they are presented in, hence the background images representing artwork they live in. The designs take into consideration that the logo will have to be instantly recognisable regardless of whether it’s the size of a favicon (possibly with a bit of a tweak) or floating in a sea of information on a streetside billboard.